Gather Information From Your Prospects
More often than not, visitors to your site will likely be interested in what you do, at some level or another. However, it could be a case of right place, wrong time, and when they ARE ready to buy your service, they wind up on another site, buying from another business.
By offering some incentive, you can entice your visitors to leave their contact details (even if only a name and email address). If they do this then you can be confident that they have a reasonable degree of interest in what you do, and by following up on this interest you will be able to develop business you might otherwise have lost.
For more tips and information about getting your business online, visit the Small Business section of the Avallach Technology blog, or get in touch for a chat, some straightforward advice, and absolutely no techno-babble.